SharmStore is part of the SHARM Holding founded in 1991 and is aimed to be the number one store for all Sharm products – both digital and hard copies. General Director of company is Ruben Jaghinyan.

List of SHARM Holding activities includes: production and placement of TV commercials, TV programs, concert organization, PR campaigns, presentations, show programs and many others. Most outstanding projects are: creation of new TV channel, major air company re-branding, fashion-shows, production of numerous films and TV programs, as well as the edition of popular magazine, newsletter preparing and creation of the “Radio Jazz” radio station. “SHARM Holding” cooperate with all leading Armenian, as well as with a number of foreign TV channels, namely “Channel One Russia”, “Russia”, “СТС”, “Fashion TV” and “BBC”.